zco.
TARGET LAUNCH / JULY 10
DESIGN PROPOSAL & WEBSITE DIRECTION
PROJECT
SCOPE
BUILT BY
01 / PROJECT OVERVIEW
02 / WEBSITE DIRECTION
These directions give us a strong starting point. From there, Z Co customizes the layout, copy, imagery, branding, and overall experience specifically for CHERNJAVSKY. The framework gives us the structure. The details make it feel like yours.
03 / LOGO DIRECTION
Each concept explores a different way to build a sturdy, professional CHERNJAVSKY mark around a custom C. Review all six, then rank your top three below.

Concept 1 — Roofline C

Concept 2 — Structural C

Concept 3 — Block C

Concept 4 — Tool-Cut C

Concept 5 — Home Frame C

Concept 6 — Badge C
04 / BRAND DIRECTION
Color palette
Off White
Charcoal
Typography
Feel
05 / NEXT STEPS
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